The question is not anymore if people will buy online, but with what frequency they will do it, how much they will spend, and how they will decide and behave when they have to complete or exchange their purchases in the store.
Below are some helpful tips that you can take into consideration to adjust your strategy and generate more positive experiences that build brand in the digital world.
1 | IMPROVE LOGISTICS AND DELIVERY
Minimize delivery times
Today, fast delivery is one of the things the e-Shopper values most. How can you be closer in less time? Joining forces and resources in a co-branding is a possible winning solution for everybody. Also, pick-up stations can be an excellent solution if you choose strategic areas and neighborhoods.
Karma & Electrolux (Finland)
Karma celebrated an alliance with Electrolux to develop and intelligent refrigerator that can be unblocked from an App, which allows users to order food surpluses from restaurants, bakeries and bars at a lower cost. The refrigerator is placed in different sites in the city to facilitate pick-up.
Strategic Pick-Up Points.
Amazon Locker UK is the solution for those who prefer to save in shipment costs or cannot receive purchases at home. They are placed strategically in shops in different urban settings. The lockers can be opened with a code send from an Amazon App.
2 | CREATE ACCESS AND OPPORTUNITIES
How much to spend and how to pay are questions that trigger personalized solutions for your audience. Investigate which are the best payment methods so that more people can have access to e-commerce.
Ikea (UK). BNPL (Buy Now, Pay Later) is a financing plan that IKEA implemented for it lower priced goods in Europe. People can make a purchase and choose how many months and what the final price will be, without interest.
Kind (USA). “Build Your Own Box” is an online subscription option for snack boxes for personal or family use at a convenient price. It offers discounts with a regular subscription and the option to cancel anytime.
3 | EXPERIENCE AND HUMANIZATION
Nestlé Live Shopping (Chile) was an event organized in Despensa Contigo, a B2E shop that requires registration to obtain in a fast and easy way all that is necessary for a daily meal. With a chef cooking in real-time with products from the store, the clients could buy all the ingredients for the recipe with just a few clicks, you could even talk live with the chef.
Zappos (EEUU) has invested great effort in Client Service. From the possibility of sending 4 pairs of products for the client to test and if needed be returned, to the diversified phone service 24/4.
In what phase of e-commerce do you think you can make a difference giving the consumer value through a unique and quality experience?
